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Myra Jolivet

Chief Communications Officer

American Red Cross of Greater Los Angeles

It's safe to say that Myra Jolivet knows a thing or two about communications -- and multitasking. She's simultaneously serving as the Chief Communications Officer for the American Red Cross of Greater Los Angeles, Public Affairs Consultant with Jolivet/Fernandez, and writing a novel in the romance suspense genre. Plus, early in her career she worked in front of the television cameras for the CBS affiliate in Houston, Texas. Talk about being a well-rounded communications professional! She's been a member of IABC-LA since 2005.


ABOUT ME                                                            

Oakland, California. 

I grew up in Berkeley in the 1960’s. It was great. Our schools prepped us to have open, questioning minds.

I lived many years in Houston, Texas after I was recruited there by the CBS television affiliate, then I really grew up! I spent more than a decade in front of the camera. 

My first time out of television was to serve as a mayoral spokesperson for Houston’s only woman mayor to-date, Kathy Whitmire. She taught me how to move from reporting news stories to telling stories that can become news.  Her lessons in strategic thinking serve me today. 

Current residence:
Los Angeles, CA

Favorite quote:

"The limits of my language are the limits of my world."

--Ludwig Wittgenstein

Three words that best describe me:
Spiritual, worldly, fun.

When I’m not working, you could find me:
Editing my novel or looking for antiques ….or a great vodka.



The biggest communications challenge I have faced in my current (or previous) role was…      
In the 2003 Houston mayoral campaign, I was Director of Communications.  During that campaign the candidate was accused of being racist and also accused of bribing a supporter. Those can be routine attacks in politics, but require strategic thought before answering.

My favorite communications memory is…

I still get a rush from earning media coverage.  It means that our team told our story, effectively.  Like anyone in IABC, I have had stories in national, local and regional media.  It always feels great. Last year, we received coverage of a local entity in USA Today and Wall Street Journal, which meant we made our material nationally relevant.

The most important communications or professional lesson I've learned is...

Strategic communications is like playing chess; you focus on the desired end result and try to plan three steps at once in order to achieve that result.

A book, conference, or resource that I really find useful and recommend to other communicators is…

First Break All the Rules: What the World’s Greatest Managers Do Differently, by Marcus Buckingham and Curt Coffman-recommended by my boss, CEO Paul Schulz, this is a great read on organizational development and speaks to the creative person.

You should also know this about me:

I love consulting, I’ve just been too chicken to go on my own all the way.  One day, I may take the plunge.  And I am determined to become published.  I am writing in the romance suspense genre. It is difficult but I love it!


OH, HOW FAR I’VE COME… (i.e. Career/Resume Highlights)

American Red Cross of Greater Los Angeles, Los Angeles, CA


Chief Marketing Officer

  • Developed and implemented a pro-active media plan to increase awareness of the ARCLA, achieving more than $500,000 in non-disaster media coverage in the 4th QTR of 2007
  • Reinstituted volunteer recruitment for communications professionals to serve as disaster spokespersons and members of the ARCLA speakers bureau
  • Project lead for re-vamp of the ARCLA web site
  • Project lead for district office opening/community outreach events

2004- 2007

Non-profit Trade Association

Chief Communications Officer

  • Reorganized and expanded the communications department for the 2nd largest realtor trade association in the U.S. 
  • Increased media coverage of HAR leadership and members, achieving more than $1 million in earned media to-date.(WSJ,USA Today, NY Times, other national and local media)
  • Goals Team leader successfully achieving goals each year
  • Designed $1.5 million television campaign, promoting the image of realtors
  • Created a partnership program with Houston Police for realtor-specific safety seminars
  • Evaluated and modified vendor activities, saving nearly $100k, annually
  • Successfully managed potentially negative TV coverage of an HAR member with a criminal record


Public Affairs Consulting


  • Won first time TV coverage of a Foster Youth charity event in Sacramento, CA, crafting the media pitch and news releases, each year
  • Developed unique media relations tactics for an unknown Houston mayoral candidate, moving the candidate from 3% percent name ID to victory


WILLIAMS EnergyNewsLive, Houston TX  

Energy, Financial News Service

Houston Bureau Chief

  • Selected to start up the Houston bureau of the international news entity, hired and trained staff
  • Promoted the unique branded news concept, winning local and regional coverage
  • Served as daily on-air anchor, writing & presenting energy news, including the initial coverage of Enron, and the World Trade Center tragedy


SHELL/TEXACO JV (Equiva Services LLC),  Houston TX 

Service Company for the Shell & Texaco Brands

Manager, External Affairs

  • Won media coverage of a Shell station promotional program
  • Represented the largest marketer, refiner in the U.S. to media, nationally
  • Spokesperson & co-authored the corporate crisis communications policy for $50 billion company
  • Successfully managed potentially negative Seattle coverage of Shell-branded jet fuel

You can view Myra's full resume here.


Submit your own member profile, today!  Simply download the template here and email your answers to la-webmaster@iabc.com along with a recent head shot and your current resume. Whether you’re a new or veteran member, we want to feature you next.

Check out our previous profiles here.



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